Marketing
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Databases | Print
Resources | Related GTL Research Guides
Associations and Research Firms | Websites
Determining
Market Share | Statistical Sources
Databases
Business Source Complete (EBSCO)
Provides full text for over 27,000 scholarly business journals and other sources, including full text for more than 1,400 peer-reviewed business publications. Subjects include virtually all areas related to business. Coverage for more than 350 of the top scholarly journals dates as far back as 1886. Also includes full text country economic reports, company profiles, country reports, SWOT analyses, case studies, and market research reports.
Business and Company Resource Center (Gale)
Provides access to a wide variety of global business information including business case studies, competitive intelligence, career and investment opportunities, business rankings, company histories and much more.
Search nearly 1800 worldwide business, trade, and industry periodicals for in-depth coverage of business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Includes the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics. Covers international business publications as well as city, state, and regional business publications, with publications on every major industry. Also includes over 60,000 company entries with business and executive profiles.
A collection of scholarly electronic journals in a variety of subject areas, including economics, business, international business, and marketing.
A journal archive covering arts, humanities, and social sciences. Coverage extends until 3-5 years ago. *Current issues may be available in other databases - to see our complete full-text coverage for a particular journal title, use the Magazines/Journal search in the library catalog.
Full text news, business information and legal research. Includes newspapers, magazines, news wire services, New York Times, trade magazines, corporate profiles, and financial data.
NTDB:
National Trade DataBank (Stat-USA/U.S. Department of Commerce)
Large compilation of industry, country, market and import/export information for the U.S. and the world. (For use in the library only. Please ask for the password at the Research Help Desk.)
Includes coverage of 30 newspapers including The New York Times, Wall Street Journal, Washington Post, Chicago Tribune, Los Angeles Times, and Barron's, plus other important U.S., international, and minority interest papers.
Regional Business News (EBSCO)
Provides full-text coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Print Resources
LC call number ranges: HA [Statistics], HC 101 [Economic history - United States], HF 5410 - 5417.5 [Marketing]
Brands & Their Companies
REF T 223 .V4 A25 [2 v. plus Supplement]
Companies & Their Brands
REF T 223 .V4 A253 [2 v.]
Consumer USA 2002
REF HC 101 .C744
Statistics and projections on US consumer buying patterns.
Encyclopedia of Consumer Brands
REF HF 5415.3 .E527 1994 [3 v.]
A guide to well-known brands, their histories, and the companies
that own them. Covers consumable products, personal products, and
durable goods.
Lifestyle Market Analyst
REF HF 5415.33 .U6 L54
Profiles and statistics on US consumer behavior and lifestyles.
The Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services
REF HF 5410 .M35 2003
Sourcebook for ZIP Code Demographics
REF HA 203 .S66 2003
Related GTL Research Guides
Associations and Research Firms
Marketing Associations
American Marketing Association
Society of Competitive Intelligence Professionals
Market Research Firms
The "Big Four":
Specializes in retail measurement for the consumer products and service industries.
Gathers and distributes pharmaceutical and healthcare market intelligence.
Information Resources Incorporated (IRI)
Researches the international consumer goods industry.
Researches and measures the TV and radio broadcasting industries.
Other Firms:
Data on Internet usage and advertising.
Offers advertising research and tracking, brand equity evaluation, and pre-testing services.
General Websites
A lifestyle segmentation product that provides a demographic overview for each U. S. ZIP code. Includes information on income, age, household type, education, occupation, home value, and other consumer characteristics. Produced by ESRI.
Archive of over 700 million Internet newsgroup messages on all topics, from 1981 to present. An excellent resource for learning how people felt about life, current events, and lifestyle options during the last 20 years.
Marketing & Advertising Websites (U Penn Library)
A short list of useful websites.
"Marketing know-how from professionals + professors."
Marketing - U.S. and International (Louisiana State University Libraries)
Country information, import and export statistics, foreign policies, and trade agreements.
Marketing Virtual Library (KnowThis.com)
Information on all aspects of marketing, including legal issues, marketing careers, and education.
NAICS:
North American Industry Classification System (U.S. Census Bureau)
NAICS replaces the SIC system, reflecting the shift from a manufacturing economy to one based on service industries. The site allows searching, and contains tables showing correspondences between NAICS and SIC.
SIC:
Standard Industrial Classification System (1987)
Allows searching by keyword, or searching by SIC code for a description of the classification.
Determining Market Share
Finding a company's market share -- its sales as a percentage of total sales in a particular market -- can be time-consuming and sometimes frustrating. Be prepared to consult several kinds of resources, including reference books, periodicals, trade publications, and company reports. LexisNexis and the other databases listed on this page are a good starting point. The Market Share Reporter (REF HF 5410 .M35 2003) is an especially helpful print source. The following websites will also be helpful:
Finding a Company's Market Share (Rensselaer at Hartford)
An overview of the subject.
Industry Data Finder (Rensselaer at Hartford)
Pages for each industry list NAICS and SIC codes, as well as links to websites on industry profiles, financials, and statistics, trade associations, industry publications, government and regulatory agencies, major companies, news, and industry forecasts.
Statistical Sources
TIP: If you need statistics on a particular segment of the population, check organizations and research institutes that focus on that segment. Many of them collect statistics on their topic(s) of interest, and many also have websites. Use The Encyclopedia of Associations (REF-DESK HS 17 .G334) to look for these groups. If you're searching the Internet for their websites, we suggest that you limit your search to the ".org" and ".edu" domains.
United States
American
FactFinder (U.S. Census Bureau)
Includes information on U. S. counties and municipalities.
CPI:
Consumer Price Index (U.S. Department of Labor)
Standard index for the cost of living in the U.S.
Statistics from over 100 U. S. federal agencies. Browse or search by topic.
STAT-USA
(U.S. Department of Commerce)
Covers areas such as housing, trade, employment, economic policy, and monetary statistics in the U.S. (For use in the library only. Please ask for password at Research Help Desk.)
Statistical
Abstract of the United States (U. S. Census Bureau)
Covers all topic areas. Print copy available in the Library at REF-DESK HA 202 .A2.
Go to "Subjects A to Z" in the upper right corner of the page to get a list of census information on specific topics.
New York State
New
York Quick Links (U.S. Census Bureau)
Links to information on population, economics, and geography.
International
Development Data & Statistics (World Bank)
Economic indicators by country, region, or for the world, and also by economic sector or topic. (Complete data available on CD-ROM at the GTL Research Help Desk.)
Penn World Tables (University of Toronto)
"Provides purchasing power parity and national income accounts converted to international prices for 179 countries for some or all of the years 1950-2000." Includes hundreds of economic indicators sorted by country.
Last updated 09-28-07